Praise

“Eliot Brown and Maureen Farrell have written the riveting, definitive account of WeWork, one of the wildest business stories of our time, tracking both its baffling rise and its surprisingly satisfying fall.”

—Matt Levine, Money Stuff columnist, Bloomberg Opinion

“Eliot Brown and Maureen Farrell owned the WeWork story as it was unfolding. And now, with The Cult of We, we finally get the chronicle we deserve of a madness that consumed venture capital, corporate America, and the world.”

—Charles Duhigg, New York Times bestselling author of The Power of Habit

“Eliot Brown and Maureen Farrell’s fascinating and highly entertaining book, The Cult of We, is packed with marmalade-dropper stories … an often thrilling account …also, more importantly, a cautious tale of how investors — even some of the smartest on Wall Street and around the world — fell for the Emperor’s New Clothes once again “

—The Times (The $47bn WeWork egomaniac who thought he was the Messiah)

“The real meat of The Cult Of We, and what sets it apart from previous recitations of this story, is the skill and clarity with which Brown and Farrell describe the economic and financial environment that made WeWork’s absurd peak valuation of $47 billion possible in the first place.”

— AV Club (The Cult Of We Expertly Charts the Disastrous Arc of Adam Neumann’s WeWork)

“‘The Cult of We’ is a book that calls for keeping a pen handy so you can write in the margins, giving the Greek chorus in your head a place to pop off”

—The New York Times (Book Review)

“The ultimate portrayal of the inscrutable Adam Neumann and an empire built on sand.”

—Newsweek (21 Enticing Books to Take Along this Summer)

“Whether you know a lot or a little about the fall of WeWork, you won’t be able to put down The Cult of We by Wall Street Journal reporters Eliot Brown and Maureen Farrell. Their book is teeming with incredible details. While heroes are in short supply, the schadenfreude you’ll feel about the spectacular downfall of those who deserve it is delightful.”

—Bethany McLean, New York Times bestselling co-author of The Smartest Guys in the Room

“The Neumanns are portrayed as a pair of Marie Antoinette-like figures: living it up — partying on private jets, spending money like water and leaving employees to clean up their messes — while their world was beginning to crumble around them.”

—New York Post, (Book Preview) July 17, 2021

“Deeply reported and compellingly written.”

—Harvard Business Review (What’s so Special About Founders)

“This exposé on the coworking company’s downfall­—and the absurd players involved—is as engrossing as Silicon Valley tales get.”

—Los Angeles Magazine (Summer Books 2021)

“‘Emperor’s New Clothes’ of the Silicon Valley age … (the authors) focus their extensive reporting efforts on the broader universe in which his worst instincts were emboldened. What happens to the system when the adults in the room wet the bed?”

—The Real Deal (‘The Cult of We’ Review)

“A juicy investigation into one of Silicon Valley’s most-hyped fallen unicorns.”

-Time (Best Books of Summer 2021)

“A delicious chronicle of hubris and misjudgment, this will hit the spot for fans of business tales that walk on the wild side.”

—Publishers Weekly

“The lines between vision, bullshit, and fraud are narrow, and if you tell a thirty-year-old male that he is Jesus Christ, he’s inclined to believe you. The idolatry of founders in Silicon Valley will rage until the music stops playing. The Cult of We is a cautionary tale and a crisp page-turner.”

—Scott Galloway, New York Times bestselling author of The Four and professor of marketing at NYU Stern School of Business

“This juicy cautionary tale … will appeal to fans of high drama in business and commerce.”

—Library Journal

“You’ll love Brown and Farrell’s juicy inside look at the fallen Silicon Valley startup-turned-institution.”

—Town & Country (The Best Books to Read this July)

“A rousing exposé of extreme financial greed.”

—Kirkus Reviews